Drive car sales, increase dealership traffic, and beat forecasts

With Pricelock car companies can create a powerful sales motivator by protecting their customers from increases in fuel prices and by setting the gas price much lower than customers' expected fuel price at the pump. This program is enabled through Pricelock's unique fuel card and online technology.
Pricelock has executed two highly successful auto incentive programs.
Chrysler's Let's Refuel America in 2008 which protected car buyers at $2.99 gas for 3 years and was the longest running incentive program in the history of Chrysler.
The Hyundai Assurance Gas Lock program in 2009 which offered its car buyers fuel at $1.49 for a year. Hyundai saw its sales in August 2009 increase by 47% compared to its sales in August 2008.
"The Gas Lock program administered by Pricelock has been a tremendous success proven by increased dealership traffic, web traffic and sales."
Joel Ewanick , VP Marketing
Hyundai USA

A unique incentive for your brand

Pricelock works with car manufacturers to design a financial fuel price protection program, and then uses that to create a retail incentive program for the car buyer. Pricelock turnkeys the entire program including creating a co-branded website, producing training materials for dealers, and assisting in the design of marketing collateral and advertising programs.
Once the incentive is in place, car customers come online to enroll and Pricelock works with car companies to ensure valid enrollment. On proper validation, Pricelock issues a car company branded fuel card to the customer. It also services the card, pays the pump, and collects customer dues for the duration of the program and provides full customer service support. Customers can also go online to track and manage their fuel usage and expense at any time.

Green your car with Carbonlock™

Carbonlock offers an efficient and inexpensive way to make your cars carbon neutral. Carbonlock helps your company enhance its company brand, improve customer relations, be environmentally conscious and win economically.

Design your program

It is easy to get started. Our team will work with you to help design an incentive program that meets your sales and marketing objectives and fits into your budget.
Gain a competitive edge, and provide a sales catalyst to your dealers. Call us at 1-913-469-5501 to get started.

The support you need

Raise brand awareness

Branded fuel card enhances customer loyalty for the life of the program.

Drive sales

Drive sales growth by addressing an issue that is critical for the car buyer.


Demonstrated market share gain, customer acceptance, and effective program launch.
Call 913.469.5501     get more info »