Traditional methods of finding customers are costly and inefficient.
- Local business directories allow you to find the types of businesses that are likely to have fuel needs. You pay your sales force to contact them and establish a relationship so you can find out if and when they want to make a purchase.
- Most mailing lists of upcoming construction projects are expensive and are out of date by the time they get to you.
- Advertising is both expensive and inefficient since it isn't sufficiently targeted to your service area and customer type.
The fact that more and more buyers are moving their fuel procurement online creates an opportunity for suppliers. By participating in an online marketplace you are notified when buyers are requesting bids. Some systems can even send you an email when a buyer in your area needs fuel(s) that you provide